Center for Financial Reporting & Management

17th Annual Conference on Financial Reporting

Friday, October 27, 2006
San Francisco Marriott Hotel

Endorsed by FEI (Financial Executives International)


This conference brings together accounting standard setters, enforcement officials, corporate financial executives, and professional and academic accountants to discuss current issues in financial accounting and corporate reporting.

The goal of the conference is to:

  • provide preparers and users of corporate financial statements with the latest developments in financial accounting standards and recommendations for improving financial reporting;
  • promote the advancement of quality financial reporting useful to investors in making investment decisions.

In today's business and regulatory environment, it is essential that preparers and users of financial statements be current on the latest financial reporting trends and issues. This year's conference will include:

  • an opening address by Thomas J. Linsmeier, Board Member, Financial Accounting Standards Board.
  • and a presentation of the Berkeley Award for Distinguished Contributions to Financial Reporting by Dean Tom Campbell

Panel discussions will be on:

  • Emerging Issues in Financial Reporting
  • Current Issues at the SEC and PCAOB
  • Sarbanes-Oxley - "Journey to Compliance"
  • Complexities in Financial Reporting "Facing the Challenges"

Program Schedule

October 27, 2006
San Francisco Marriott Hotel

(General Session - Yerba Buena Ballroom - Salon 7)

Download a copy of the schedule in Microsoft Word format or as a PDF file.

Time Event
7:45am. -- 8:30am.

Continental Breakfast

8:30am. -- 8:40am.

Solomon N. Darwin
Executive Director,
Center for Financial Reporting & Management
Haas School of Business

8:40am. -- 9:10am.

Opening Address -"Fair Value"
Thomas J. Linsmeier
Board Member

9:10am. -- 10:35am.

Emerging Issues in Financial Reporting

  • IASB/FASB Technical Agenda
  • Convergence/Conceptual Framework
  • Business Combinations
  • Transition Issues for Global Corporations
  • Fair Value

Bob Walker
Immediate Past Chairman

Mary E. Barth
Board Member, IASB
Joan E. Horngren Professor of Accounting,
Stanford University

Thomas J. Linsmeier
Board Member

Mark M. Bielstein
Member, Emerging Issues Task Force, FASB Partner, KPMG LLP

Steven W. Hobbs
Senior Advisor

10:35am. -- 10:45am.

Break and Refreshments

11:45am. -- 12:15pm.

Current Issues at the SEC and PCAOB

  • Review of Materiality Issues
  • Fraud (Audit Structure & Detection)
  • FAS 123 Update on Guidance
  • XBRL

Maria Nondorf
Assistant Professor
Haas School of Business


Carol A. Stacey
Chief Accountant
Division of Corporate Finance, SEC

Grace Hinchman
Senior Vice President

Bill Gradison
Immediate Past Acting Chairman & Founding Member, PCAOB

Toby J. F. Bishop
Forensic & Dispute Services Partner
Deloitte Financial Advisory Services LLP
Immediate Past President and CEO, ACFE

12:15 pm. -- 12:30 pm.

Presentation of Berkeley Award for Distinguished Contributions to Financial Reporting

12:15 pm. -- 1:30 pm.

Luncheon (Yerba Buena Ballroom Salons 1-6)

Introduction of the Dean
Solomon Darwin
Haas School of Business

Presentation of the Berkeley Award for Distinguished Contributions to Financial Reporting

Introduction of Luncheon Keynote Speaker
Dean Tom Campbell
Haas School of Business

Luncheon Keynote Speaker - "A Tale of Two Markets"
John C. Bogle
Founder of the Vanguard Group

1:30pm -- 1:45pm Q&A
1:45pm -- 2:00pm Break
2:00pm. -- 3:30pm.

Sarbanes-Oxley -"Journey to Compliance"

  • Guidance for Management's SOX 404 Assessment (Including Discussion on the SEC's Concept Release Comments)
  • AS No. 2 Implementation
  • Cost Reductions Strategies for Compliance

Suneel Udpa
Visiting Lecturer, Haas School of Business
Professor, Saint Mary's College


Brian T. Croteau
Associate Chief Accountant
Office of the Chief Accountant, SEC

Jeffrey L. Johanns
Technical Consulting Partner
National Accounting Consulting Services, PWC LLP

Hans Ploos van Amstel
Chief Financial Officer
Levi Strauss & Co.

Paul E. Sharman
President & Chief Executive Officer
Institute of Management Accountants (IMA)

Thomas F. Flannery
Partner & Americas Director of Audit Committee Communications
Ernst & Young LLP

3:30pm. -- 3:45pm. Break and Refreshments
3:45pm. -- 4:55pm.

Complexities in Financial Reporting - Facing the Challenges

  • Principles-Based vs. Rules-Based Standards
  • International Convergence/Causes of Complexity
  • Codification of Existing Accounting Literature
  • Institutional/Cultural/Behavior Issues
  • Enhanced Business Reporting

Bob Laux
Director, Technical Accounting and Reporting
Microsoft Corporation


Leslie A. Murphy
Chair, Board of Directors
American Institute of Certified Public Accountants (AICPA) Group Managing Partner,
Plante & Moran

Benjamin S. Neuhausen
Chairman, Accounting Standards Executive Committee
Partner & National Director of Accounting,
BDO Seidman, LLP

Jon E. Flaxman
Senior Vice President & Controller

Betsy Rafael
Principal Accounting Officer
Cisco Systems, Inc.

Panel will be joined for Q&A by Mary Barth

4:55pm -- 5:00pm Drawing for two nights accommodations at the San Francisco Marriott Hotel and two complimentary admissions to 2007 Financial Reporting Conference (Must be present to win)
5:00pm Book Signing by John C. Bogle at Registration Desk

Speaker Biographies

Speaker Biographies

Organizations Represented

  • American Institute of Certified Public Accountants (AICPA)
  • Accounting Standards Executive Committee (AcSEC)
  • BDO Seidman LLP
  • Center for Financial Reporting & Management
  • Cisco Systems, Inc.
  • Deloitte Financial Advisory Services, LLP
  • Ernst & Young LLP
  • Financial Accounting Standards Board (FASB)
  • Financial Executives International (FEI)
  • Haas School of Business
  • Hewlett Packard
  • Institue of Management Accountants
  • International Accounting Standards Board (IASB)
  • Levi Strauss & Co
  • Microsoft Corporation
  • Plante & Moran
  • PricewaterhouseCoopers LLP
  • Protiviti
  • Public Company Accounting Oversight Board (PCAOB)
  • Stanford University
  • Saint Mary's College
  • U.S. Securities and Exchange Commission (SEC)
  • The Vangaurd Group

Hotel Location, Directions and Accommodations

San Francisco Marriott Hotel - Website
Address: 55 Fourth Street, San Francisco, California 94103 USA
Phone: 1-415-896-1600
Fax: 1-415-486-8101
Get Directions to the SF Marriott >
Detailed Driving Directions & Other Forms of Transportation >

Self parking at the hotel garage is $11 per hour. Valet parking is $49.02 daily. Offsite parking is also located from across the hotel at the Fifth and Mission Street Public Garage. This seven story garage spans all the way to 4th street, with rates at $2.50 per hour, and about $23.00 daily.

A limited number of hotel rooms are reserved at the Marriott San Francisco Hotel, 55 Fourth Street, for the nights of October 26-27 at $219 per night. Please indicate on the reservation form if you require a room. CFRM will make your reservation for you. Payment is to be made to the hotel upon departure. Room reservations must be made by October 10 to guarantee this rate!