Center for Financial Reporting & Management

21st Annual Conference on Financial Reporting

Pre-Conference Workshop
Thursday, October 28, 2010

Friday, October 29, 2010
San Francisco Airport Marriott
Burlingame, CA

About the Conference

Managing Change and Complexity in the Current Economic and Reporting Environment
(8 CPE Credits)

This conference brings together accounting standard setters, enforcement officials, corporate financial executives, and professional and academic accountants to discuss current issues in financial accounting and corporate reporting. In today's business and regulatory environment, it is essential that preparers and users of financial statements be current on the latest financial reporting trends and issues.

The goal of the conference is to:

  • Provide preparers and users of financial statements with the latest developments in financial accounting standards
  • Engage participants to dialogue with standard setters in recommending improvements in financial reporting
  • Promote the advancement of quality financial reporting useful to investors in making investment decisions

About the Workshop

Fair Value Measurement and Financial Instruments
(4 CPE Credits)

This half-day workshop is designed to provide financial managers and executives with practical information related to current developments related to fair value measurements from both an accounting and valuation standpoint. The fair value discussion leads into the second half of the workshop, which will focus on the FASB's proposed changes related to the classification, measurement, and presentation of financial instruments and highlight some of the proposals potential conceptual and application issues. The workshop will include lectures, case studies, and interactive discussions so that participants can deepen their understanding of the issues from an accounting and auditing perspective. The sessions will be lead by professionals from CFRM sponsor accounting firms.


Robert Herz

Robert H. Herz was Chairman of the Financial Accounting Standards Board (FASB), from July 2002 through September 2010. Mr. Herz is noted for his strong leadership at the FASB in, arguably, the most challenging period in its history. Mr. Herz distinguished himself in many ways during his tough tenure, including confronting fair value accounting issues, advancing convergence with International Financial Reporting Standards, and changing the controversial financial reporting for share-based compensation. Prior to becoming Chairman of the FASB, he was a senior partner with PricewaterhouseCoopers. Among Mr. Herz's other professional activities, he chaired the AICPA SEC Regulations Committee and the Transnational Auditors Committee of the International Federation of Accountants, and served as a member of the Emerging Issues Task Force, the FASB Financial Instruments Task Force, the American Accounting Association's Financial Accounting Standards Committee, the SEC Practice Section Executive Committee of the AICPA, and the International Capital Markets Committee of the New York Stock Exchange. He has also served on various public policy commissions and governmental advisory groups.

Speakers and Panelists
Our carefully assembled discussion panels are comprised of diverse members of the accounting community who will offer information and opinions on the latest developments in financial reporting. Speakers and panelists include professionals from the following areas:

  • FASB Board Members and Staff
  • IASB Board Members
  • SEC Accounting Staff
  • PCAOB Staff
  • AICPA Staff
  • Senior Partners from International Accounting Firms
  • CFOs and Accounting Executives from Diverse Industries

Pre-Conference Workshop Schedule

Time Event
12:45-2:45PM Key Issues in Fair Value Accounting

  • Reviewing relevant standard setting activities, including convergence between U.S. GAAP and IFRS
  • Understanding the "highest and best use" valuation premise
  • Accounting for portfolios of financial assets and financial liabilities
  • Determining fair value in less-active markets
  • Reviewing key disclosure issues
  • Interpreting positions on key issues taken by accounting firms and valuation professionals
2:45-3:00PM Break
3:00-5:00PM Accounting for Financial Instruments

  • Reviewing the proposed classification and measurement model, including the measurement guidance for specific financial instruments and impairment
  • Assessing proposed changes to the financial statement presentation of financial instruments
  • Identifying potential issues associated with evaluation financial instruments under the proposed classification and measurement model
  • Discussing of potential significant areas of change from current practice
  • Discussing effects of the proposal on non-financial industry businesses

Conference Schedule

Time Event
7:30-8:20am Registration and Continental Breakfast

8:20-8:30am Welcome

8:30-9:15am Opening Address

Preparing for Sweeping Changes in Accounting Rules

  • Assessing the rapid pace of standard setting
  • Assessing the alignment of US GAAP and IFRS, including changes to the convergence strategy
  • Latest updates on project timetables (Revenue recognition, Financial instruments, Lease accounting, Consolidation, Presentation of financial statements, Pension and OPEB
10:30-10:45am Break
Regulation and Reform

  • Financial regulatory reform and the SEC
  • Joint Commodity Futures Trading Commission-Securities and Exchange Commission Committee on Emerging Regulatory Issues
  • SEC IFRS update
  • Continuing focus on non-GAAP disclosures
  • XBRL and additional requirements
  • Current focus of Corporation Finance reviews
  • FCPA and combating corruption
12:15-1:45PM Lunch
Keynote Address - Topic TBD

1:45-2:00PM Break
Addressing Diverse Issues Facing Accounting Professionals

  • The increasing overall relevance of financial statement audits
  • The increasing demand for non-audit services
  • Accounting for sustainability
  • The future of private and small company financial reporting and auditing
  • Changing communications with audit committees
  • The new auditing standards on risk assessment
  • Standards on auditing fair value measurements and disclosures
3:00-3:15pm Break

Addressing Current Year Changes While Preparing for the Future

  • Keeping up with the pace of change in financial reporting standards and regulations
  • How current standard setting projects will have significant business and operational implications
  • Ideas for educating and communicating changes to shareholders
  • Managing changes for today while preparing for tomorrow
Q&A Session


Registration is now open!
Click Here To Registration

  Early Bird
(by Oct 10)
Regular Rate
(after Oct 10)
Conference Only (Oct 29)
Single Registration $495 $540
Group Registration
(4 or more)
$450 $495
Academic $295 $295
Pre-Conference Workshop Only (Oct 28)
Single Registration $270 $300
Group Registration
(4 or more)
$245 $275
Academic $155 $155
Conference + Workshop (Oct 28 + 29)
Single Registration $675 $750
Group Registration
(4 or more)
$600 $675
Academic $450 $450

Registration fee covers all sessions, continental breakfast, lunch, refreshments, and conference materials.

Contact Information
If you have any questions about the conference, please contact Dayna Haugh, (510) 642-6334 or

Refunds and Cancellations
Cancellations received by October 22 will result in full refund less a $100 service charge. No refunds after October 22, but substitutions are permitted.

Hotel Location, Directions, Accomodations

San Francisco Airport Marriott Hotel
Address: 1800 Old Bayshore Highway, Burlingame, CA 94010
Phone: (650) 692-9100
Fax: (650) 692-8016

A limited number of hotel rooms are reserved at the San Francisco Airport Marriott for the nights of October 27-30 at $109 per night. Please indicate if you require a room when registering. CFRM will make your reservation for you. Payment is to be made to the hotel upon departure. Room reservations must be made by October 13 to guarantee this rate!

Parking Information
Self-parking is $8 per day. Pick up a validation ticket during lunch at the registration desk at the conference. Valet parking is $25 daily.

BART Information
The nearest BART station is the San Francisco International Airport station. There is a complimentary Marriott Hotel Shuttle from the Airport to the Hotel.

Driving Directions